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I was pleasantly surprised to read this update by JWT yesterday on LinkedIn: “Rolex doesn’t just tell time. It tells history. Check out the new #worldmade global campaign ... Continue Reading →
On Thursday I was out with some friends on the roof top of the Radisson Hotel in Media City. Gazing up at the skyline, the topic of Dubai came up. Specifically, how fast it’s ... Continue Reading →
I’ve written numerous posts about Apple and regularly refer to them as the brand that truly gets the power of storytelling and its effect on shifting products out the door. In ... Continue Reading →
If you’ve decided this is the year you kick your content marketing game up a notch and dabble with interactive storytelling, it just might be time to explore the wonderful world ... Continue Reading →
When you think about the greatest reading experiences you have, what do you remember? Maybe you remember the fully fleshed-out characters. You may also remember the fantastic, unforgettable ... Continue Reading →
MadMen Season 6 will soon be upon us. Being a huge fan of the show, I was inspired to write this post. Remember the tear-jerking Kodak Carousel pitch scene in Season 1? If you ... Continue Reading →
Unless you’ve been living under a rock, chances are good you’re well aware of the increasing popularity of content marketing and brand storytelling. While many social media ... Continue Reading →