brand storytelling through the ages

Content Marketing: History of Brands As Storytellers

I like this definition of content marketing by Junta42: Content Marketing: Brands telling stories to attract and retain customers History of Content Marketing Content marketing is not ... Continue Reading →
Nike's Mission Statement

Branding 101: Know What You’re Selling [The @Nike Story]

I love this quote from Andrew Stanton on storytelling: “Storytelling is knowing that everything you’re saying, from your first sentence to your last, is leading to a single ... Continue Reading →
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Every brand has a story, what’s yours?

Every brand has a story, does yours? I’m passionate about storytelling.  I’m even more passionate about brand marketing,  hence this site. This is an intro post around ... Continue Reading →