Glen Bell: The Taco Bell Brand Story
I love to read about brands built by remarkable people. Glen Bell, founder of Taco Bell, is as remarkable as they get.
This is the inspirational story of how a man followed his ... Continue Reading →
Adjacent Storytelling from P&G for the 2012 Olympics
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition:
Adjacent storytelling is not about naming your brand. The adjacent ... Continue Reading →
McDonald’s Writer Ad. Storytelling Fail?
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”.
The ad was created by TBWA Madrid and produced by Agosto in an attempt to engage ... Continue Reading →
I Would Run to You – Another Cracking Brand Story From Nike
Nike have done it again. They’re brilliant at telling their brand stories. Love makes people do crazy things. Like run across the country. See how strong running reunites a long ... Continue Reading →
Brand Coke: Master Storytellers Gone Digital
In 2010 Coca-Cola was valued at $67.983 billion dollars and ranked 5th among the world’s most valuable brands.
How does a company that essentially sells sugared water amass such ... Continue Reading →
The Ultimate Brand Story: Launch of the Apple Mac “1984″
On January 22 1984, Steve Jobs (master storyteller) heralded the launch of the Apple Macintosh with a sensational and controversial twist to the traditional 30 second TV spot.
The ... Continue Reading →
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