Geoffrey simply asks aspiring storytellers to submit their script for a chance to win BIG.
It goes on to explain that with the advent of technology, film-making (storytelling) is no longer just the domain of the privileged few. Today, anyone can create an award-winning script.
He goes on to provide some tips in script-writing…
So, How is the Digital Campaign Doing So Far?
Not so good unfortunately. Some stats (and tips):
Only 16K followers of their campaign on Twitter (a huge success compared to the paltry 717 followers of their main brand Twitter profile). FREE TIP: Don’t require to be followed before you reveal your content. Also, tweet more! Imagination is a rich topic .
184,295 likes on Facebook. Decent, considering Gin is not mainstream, but only 5k “talking about it”. FREE TIP: Targeted Facebook Adverts.
YouTube, a measly 507 views to their tips video! FREE TIP: Have you thought about a partnership with Storylogue?
SEO performance, horrendous! FREE TIP: Please get in touch! A couple of free tips are waiting .
In association with the Tribeca Film Festival, Bombay Sapphire will select the Imagination Series winners alongside a panel of film industry luminaries from across the globe. Chaired by Geoffrey Fletcher, the final panel will be announced soon.
New age adman, corporate brand storyteller and proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a content marketing agency headquartered in Dubai.
Omar has over 20 years experience in marketing and advertising, the last 10 years being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge campaigns for some of the world's best known brands.
For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.