Chipotle Sustainable Farming: Storytelling Fail?
Chipotle recently won a Grand Prix for a short animated film that tells a “moving story” about sustainable farming.
Does it work? I didn’t think so.
Watch this clip.
I ... Continue Reading →
Levi Strauss: How An American Classic Lost Its Plot
This is a place holder for one of the most well known brands around, Levi’s.
Check back soon to read about how a brand this big managed to lose the plot, literally, and how they ... Continue Reading →
Tales From the Dating Scene: Match.com is Nailing It. Almost.
I love what Match have done with their recent TV ad; the story of real match.com members, Helen and Keith, going on their first date after meeting on the site.
The ad focuses on Helen’s ... Continue Reading →
Truth in Advertising: What’s Your Story?
Sue Unerman, CSO of my employer and a woman I highly admire, recently co-wrote a book about truth in advertising.
Tell the Truth (buy it here) was co-written with Jonathan Salem Baskin, ... Continue Reading →
Jack Daniel’s: When A Brand Becomes Its Story
It’s not Bourbon, it’s Whiskey. Tennessee “sippin” Whiskey.
That’s what the folks over at Jack Daniel’s call the brand that made them famous, the ... Continue Reading →
Recent Comments