Truth in Advertising: What’s Your Story?

Be Honest Tell The TruthSue Unerman, CSO of my previous employer and a woman I highly admire, recently co-wrote a book about truth in advertising.

Tell the Truth (buy it here) was co-written with Jonathan Salem Baskin, another well known marketeer.

In their book they argue that brands must become more truthful in their communication.

I agree.

Traditional advertising focused on either building brand awareness or selling through one way dialogue.

With  the coming of age of  a new empowered consumer, modern advertising must focus on telling the brand story.

The truthful one.

Jeff Bezos said it best:

“A brand is what people say about you when you’re not in the room”

This also applies to your personal brand.  Watch this clip.

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What do people say about you?  Have you given it a thought?  You should.

Think about your story.  Does it represent your brand?  If not, what are you doing about it?

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