Storytelling to Inspire Action: Shaun MacGillivray at TEDxChapmanU
People such as Shaun MacGillivray re-affirm my belief in the power of story. They remind me why I’m so passionate about this subset of marketing; storytelling to inspire action.
Watch.
Shaun ... Continue Reading →
The Tequila Avion Story: When Make Believe Meets Reality
I just saw this update on Twitter and had to investigate further. What is Tequila Avion and why haven’t I heard of it before?
Digging further, I knew why. I don’t watch ... Continue Reading →
Sweet Leaf Tea: A Success Story, Bottled.
I’m in love with the Sweet Leaf Brand. I’ve yet to taste a drop of their “homemade goodness in a bottle”, but I’m sure when I do, I won’t be disappointed.
Sweet ... Continue Reading →
Transmedia Storytelling From Lego: A World Without Limits
I’m a huge fan of Lego, not only as a marketer, but also as a loyal consumer.
Growing up, Lego played an important role in my life. The colorful plastic bricks allowed me ... Continue Reading →
F-Secure’s Brand Journalism: Storytelling at Its Finest
Brand journalism is all the buzz these days.
Companies are scrambling to get onto the storytelling bandwagon, but few understand it and even fewer know how to strategically execute ... Continue Reading →
GM’s Classic Storytelling Fail: Not Your Father’s Oldsmobile?
One of the all time classic storytelling fails belongs to General Motors (GM).
Oldsmobile was a classic American car built by GM. It carried traditional American values and a story ... Continue Reading →
Adjacent Storytelling from Estrella: The Summercat Ad
Estrella is a Spanish Pilsner with a story to tell. A story of summer love.
The brand launched in the UK in the Spring of 2012 with a cracking 90+ second story-styled ad. The backdrop: ... Continue Reading →
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