Women Riders: Harley Davidson as a Storytelling Platform
In a previous post I wrote about the legend that is Harley Davidson. I wrote about how it achieved cult status but also how it’s struggling online. That was back in June.
In ... Continue Reading →
IBM’s CityOne Sim Game: Interactive Storytelling to Engage & Educate
Growing up I loved playing war games. Back then we didn’t have technology to aid our imagination but the experience was there nonetheless. The storyline was whatever we wanted ... Continue Reading →
Logitech’s New Office Stories: Identifiable Characters Sell
I love going to the movies. Some flicks are better than others, the good ones being when I can relate to the characters.
Even with the best script and storyline, if I can’t ... Continue Reading →
ShipServ Pages – The Movie: B2B Storytelling to Fill The Funnel
I’m impressed with Shipserv. They’ve taken it upon themselves to become the go to authority for shipping organisations.
The Background on Shipserv
Shipserve is a B2B e-marketplace ... Continue Reading →
Future of Package Delivery: The Bufferbox Story
I like Bufferbox. They’ll go far.
Why do I like them? They have an “uncommone sense” approach to problem solving.
Watch.
The Plot
The founders of Bufferbox ... Continue Reading →
Storytelling For Effective Corporate Communication
EMC help design, build, and manage flexible, scalable, and secure information infrastructures that intelligently and efficiently store, protect, and manage information.
I love what ... Continue Reading →
The Best Night Ever: A Hair Care Story By You
Earlier this year, Unilever launched their Clear hair care brand in what I consider brilliant use of social TV technology.
In a nutshell, they empowered viewers of a story-styled advert ... Continue Reading →
Recent Comments