Storytelling For Effective Corporate Communication

emc: the Story of the evolution of communication

EMC help design, build, and manage flexible, scalable, and secure information infrastructures that intelligently and efficiently store, protect, and manage information.

I love what they’ve done in this short story created to reinforce effective social engagement to EMC’s global employee audience.

More brands should learn from EMC’s use of storytelling to communicate an otherwise mundane topic.

With over 15,300 views as of this date, the story of the social media caveman is not only a hit with EMC’s global employee audience, but also with potential clients all over the world.

Nicely done EMC.


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