“We needed a way to break the ice [and] to show suppliers the power of online marketing. We went low-tech with the stop-motion video and created Rex, a spareparts supplier, hero and modern-day everyman.”
Watch the hard-hitting, edgy tale of one man’s struggle against the crushing indifference of the global shipping market.
The Shipserv story shows Rex (also a shipserve customer) as a hero who overcame all the odds to succeed.
The Results Speak for Themselves
Shipserv customers can relate to Rex, spare parts supplier, hero and modern-day Everyman, trying to grow his business.
Watch this brief video of Shipserv customers’ glowing testimonials.
The video cannot be shown at the moment. Please try again later.
Here’s what John Watton had to say about their storytelling strategy.
“By making a complex message manageable and easily digested, we’ve driven people into our funnel at a faster rate.”
Now Over to You.
What do you think of Shipserv’s use of story to communicate to a skeptical audience? Does it inspire you to implement storytelling techniques in your B2B marketing strategy? Share your thoughts below…
New age adman, corporate brand storyteller and proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a content marketing agency headquartered in Dubai.
Omar has over 20 years experience in marketing and advertising, the last 10 years being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge campaigns for some of the world's best known brands.
For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.