Stakeholder Passion – Brand Story Alignment
A few weeks ago I had the pleasure of meeting Mark Sampson, a brilliant brand strategist and corporate storyteller.
We spent a few hours over a couple of pints (4 each to be precise!) ... Continue Reading →
Taking the Dive [Rite] Into Content Marketing
If you’re a regular reader of this blog you’ll know how much I like to harp on about brands needing to “own their conversation”. Till this day, it still baffles ... Continue Reading →
Stanley Hainsworth: Brand Storytelling Through Product Design
In my new role as CSO of Sandstorm Digital I’m fortunate enough to meet and work with lots of brilliant and inspiring start-up tech entrepreneurs. I help them tell their story.
For ... Continue Reading →
Storytellers on a Mission: Walt Disney’s Living World Program
Walt Disney, leaders in themed entertainment and master storytellers, have embraced the art of Transmedia storytelling — the telling of a story across multiple platforms and formats.
In ... Continue Reading →
Story Worldwide’s Storytelling Matrix
This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth ... Continue Reading →
Grey Poupon: A Story of Class, Sophistication & Good Taste
Remember this ad?
How about this one?
and this?
What do they all have in common?
An underlying brand story of class, sophistication and good taste told ... Continue Reading →
Who Is Winning The Browser Story Wars?
TV is changing, in the last few months I have seen much more dynamic adverts wanting you to participate with browser based games or that of the browser itself.
The big players of search ... Continue Reading →
Branding a City: The Watsonville Story
In preparation for an upcoming pitch I’ve been doing some research around city branding.
How do you put an obscure city on the map?
Ask the folks over at Gerardot & Co. ... Continue Reading →
Recent Comments