Branding a City: The Watsonville Story

In preparation for an upcoming pitch I’ve been doing some research around city branding.

How do you put an obscure city on the map?

Ask the folks over at Gerardot & Co. who did  some brilliant work for the City of Watsonville.

I took the liberty to turn their slides into a video and added some production and music to make them come to life.

Excuse the crude job (it’s almost 3 am!), I’ll fix it once I get a minute or two.  For now, I just wanted to get this post up.


The essence of a city brand is in its story

It’s all about the story, the back story if you will.  The story of the men and women who built the city, the faces behind it.

This is how you build an enticing three dimensional city brand.

I’ll be writing a lot more about the power of story in branding cities, both for industry and tourism.

In the meantime, I hope the above video’s given you some inspiration.



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