Grey Poupon: A Story of Class, Sophistication & Good Taste

Remember this ad?

How about this one?

and this?

What do they all have in common?

An underlying brand story of class, sophistication and good taste told consistently throughout the decades.

Grey Poupon is walking the talk

Unlike a number of high profile brands that’ve recently resorted to begging for Facebook likes, Grey Poupon have masterfully carried their storyline into the digital age.

In line with their exclusive brand, their Facebook page is not open to everyone.

Refreshingly, they’re asking Facebook users to submit an application to be considered into their exclusive “Society of good taste”.

How do you qualify?  Simple. You need to have class, sophistication and …you guessed it…  good taste.

How does Grey Poupon decide if you have good taste?  An app scans your Facebook profile to see if you qualify.

“Many apply, few cut the mustard.”  Brilliant!

My “Society of Good Taste” Badge!

Once you’re in, you qualify for membership rewards and other benefits available only to “classy” people.

Grey Poupon’s Facebook campaign is a great example of a classic brand reincarnated into its digital self while maintaining its essence and heritage.

The “Spread good taste” campaign is brought to you by the good folks over at Crispin Porter + Bogusky.

Inspiring work guys.

Now over to you…

Have you applied to become a fan of the Grey Poupon page?  Would you?  Share your thoughts…

Other places to find Grey Poupon

• Kraft Foof’s Grey Poupon Page
• Facebook (if you qualify!)
• Pinterest (also acts as official page)
• Twitter (Not very active. Very disappointing. And should probably also be exclusive?)

Further recommended reading

• Grey Poupon Only Accepting Facebook Fans Who Have Good Taste
• Grey Poupon’s Facebook Page Spreads Lesson in Brand Storytelling
• Grey Poupon Wants to Be the Most Exclusive Page on Facebook
• The Ketchup Conundrum (Excellent article describing Grey Poupon’s rise)