Story Worldwide’s Storytelling Matrix

Oct 11th, 2012 61 Comments

This excellent video by Story Worldwide has been featured on Brand Stories for a while now.  Not sure if you’ve seen it? If you haven’t,  it’s definitely worth your time.

One of the tools they use when creating branded storytelling is their storytelling matrix — a framework that allows organisations to fully understand and orchestrate their brand narrative.

Its three axes (Activity, Complexity, and Personality) are used to plot in the executions necessary to maximize meaningful interaction with a given group.

The two and a half minute video explains the model and uses a series of Story-produced designs to explain each axis.

Over to you…

What tools do you use when orchestrating and narrating your brand story? Share below…

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New age adman, corporate brand storyteller and proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 years being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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