Story Worldwide’s Storytelling Matrix

This excellent video by Story Worldwide has been featured on Brand Stories for a while now.  Not sure if you’ve seen it? If you haven’t,  it’s definitely worth your time.

One of the tools they use when creating branded storytelling is their storytelling matrix — a framework that allows organisations to fully understand and orchestrate their brand narrative.

Its three axes (Activity, Complexity, and Personality) are used to plot in the executions necessary to maximize meaningful interaction with a given group.

The two and a half minute video explains the model and uses a series of Story-produced designs to explain each axis.

Over to you…

What tools do you use when orchestrating and narrating your brand story? Share below…


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