Storytellers on a Mission: Walt Disney’s Living World Program

Oct 18th, 2012 2 Comments

Walt Disney, leaders in themed entertainment and master storytellers,  have embraced the art of Transmedia storytelling — the telling of a story across multiple platforms and formats.

In a nutshell, they’re encouraging the transmedia design community to expand the art of immersive storytelling by working with innovative storytellers willing “to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives”.

Walt Disney’s  aim is to crowd source talent and imagination, mix it with a bit of cutting edge technology to produce immersive storytelling experiences that transcend reality. Love it!

The Living Worlds Program

To achieve this goal, Walt Disney have announced “Living Worlds”, a  program aimed at supporting the development of unique storytelling concepts through collaborative project work.

If you’re interested in this program and to apply visit Disney’s Living Worlds Program Microsite. All first round applications must be submitted by 11:59 PM PST, Dec. 1, 2012.

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Nicely done Walt Disney and thank you for furthering the art of storytelling and supporting  the development of creative talent.

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New age adman, corporate brand storyteller and proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 years being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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