Bear 71: Wildlife [Transmedia] Storytelling From NFB Canada
Here’s a question for you…
If a picture is worth a thousand words and a video worth a million, how many words is an interactive transmedia storytelling experience worth?
The ... Continue Reading →
TOMS: The Story Of A Business With A Conscience
One of my all time favorite brand stories belongs to TOMS.
It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to ... Continue Reading →
How Apple Tells Their Product Stories
Ok so you’ve seen them before. You kinda love’um or hate’um. But from the success of sales and the dominance of the mobile market, I’m guessing your absolutely ... Continue Reading →
Coca-Cola Becomes A Full-Fledged Storyteller
A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution.
I did qualify it by saying:
There is no doubt that Coke have the right mentality ... Continue Reading →
The Tide Story: Storytelling to Reinforce Market Leadership
Procter and Gamble recently shared a video on Linkedin entitled Tide: The birth of an icon. The story-styled video reinforces Tide’s position as market leader…
From mysterious ... Continue Reading →
The VW Beetle Story: A Lesson in Brand Persona Development
The VW “Lemon” and “Think Small” ads are icons of the late 50s.
Created by Bill Bernbach‘s BBD ad agency, they revolutionized advertising copy and laid ... Continue Reading →
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