Introducing Hemlock – The Busy Unicorn
Brand Stories will be 9 months old this January.
What better way to celebrate this than by breathing life into the unicorn in our logo.
Like any well defined character in all good ... Continue Reading →
A Bitter Sweet Christmas
This is a bitter sweet Christmas for me.
On the one hand, I can’t be with my two kids during this very special time of year. They’re in London with their mom and I’m ... Continue Reading →
Canon’s Project Imagination: Brands as Creative Storytelling Platforms
Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.
The idea was to tell a story from eight photos each chosen ... Continue Reading →
Purina ONE: Because Pet Stories Also Need to Be Told…
Last week, CMI sent around this deck with 58 examples of social media brilliance.
One example that caught my eye… how Purina ONE uses Facebook.
Pet brand Purina ONE tells pet ... Continue Reading →
The Storytelling APE (Book Review)
After his release of Enchantment, Guy’s publisher, could not fill an order of 500 ebook copies of the book.
The customer had a hard and troublesome experience getting these 500 ... Continue Reading →
Charity Water: The Brand Story That Launched A Global Movement
Some brands are destined for greatness. Charity water is one of them.
According to Scott Harrison (founder):
“The dictionary defines charity as simply the act of giving voluntarily ... Continue Reading →
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