Canon’s Project Imagination: Brands as Creative Storytelling Platforms

Dec 22nd, 2012 2 Comments

Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.

The idea was to tell a story from eight photos each chosen to fulfill one of the following story elements: setting, time, character, mood, relationship, goal, obstacle and “the unknown”.

The winning photos were as follows…

8 winning Canon photos chosen by Ron Howard

Ron Howard’s interpretation was a moving short film “when you find me” about a family coping with the death of a parent.

Watch:

When brands get to grips with what they’re actually selling, magic happens. Canon is case in point.

Canon sells cameras but they’re not in the camera selling business. They realized early on that they’re  in the imagination and creative inspiration industries. They also happen to sell cameras.

In a new age, this is how a brand future proofs its business against price-led competition.   Inspired!

Over to you…

What do you think of Canon’s project Imagination?  Does it inspire you to think differently about your brand and what you’re actually selling?  Share your thoughts…

Other Places to find Project Imagination

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New age adman, corporate brand storyteller and proud father of 2 incredible kids. Omar is Chief Strategy Officer at Sandstorm Digital; a new age brand communications agency. Omar has over 20 years experience in marketing and advertising, the last 10 years being in digital within large media agency environments. During that time, Omar developed and implemented cutting edge campaigns for some of the world's best known brands. For the latest in digital marketing and industry news and updates, follow Omar's Twitter stream (@OmarKattan) or add him to one of your Google+ Circles: Omar Kattan's Google+ Profile.

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