Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.
The idea was to tell a story from eight photos each chosen to fulfill one of the following story elements: setting, time, character, mood, relationship, goal, obstacle and “the unknown”.
The winning photos were as follows…
Ron Howard’s interpretation was a moving short film “when you find me” about a family coping with the death of a parent.
When brands get to grips with what they’re actually selling, magic happens. Canon is case in point.
Canon sells cameras but they’re not in the camera selling business. They realized early on that they’re in the imagination and creative inspiration industries. They also happen to sell cameras.
In a new age, this is how a brand future proofs its business against price-led competition. Inspired!
Over to you…
What do you think of Canon’s project Imagination? Does it inspire you to think differently about your brand and what you’re actually selling? Share your thoughts…