Printing Brands Battle For Storytelling Stake
With TV spots becoming more affordable to smaller brands, there has never been a more important time to tell a story that connects your brand with your audience.
When competition becomes ... Continue Reading →
Art Of Persuasion – Lessons from A Master Brand Storyteller
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George Lois, Leo Burnett and David Ogilvy.
They all shared one talent that made them shine above ... Continue Reading →
Coca Cola Polar Bears Get A New Age Makeover
Remember this ad?
and this one from 1993?
In line with their new age storytelling strategy Content 2020, Coke have revamped their iconic polar bears and gave them a starring role ... Continue Reading →
Paper Passion: When the Product Tells The Story
Happy New Year everyone and welcome to 2013!
Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012.
This particular ... Continue Reading →
Recent Comments