The Role Of Customer Service In Your Brand Story
Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). ... Continue Reading →
The Origin Story Behind Internet Explorer
A few months ago we looked at the Who is Winning The Browser Story Wars. An ever raging war between Google and Microsoft fighting for awareness and users.
We concluded that Google was ... Continue Reading →
Your Transmedia Brand Story Arc Begins With The ‘Why’
I help brands tell their story. I encourage my clients to shout to the world about why they do what they do rather than just about what they do and how they do it.
Why do I do this? ... Continue Reading →
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