I’m currently reading a brilliant book called The Seven Basic Plots: Why We Tell Stories by Christopher Booker. One of the 7 basic storytelling plots is Rebirth.
Rebirth is also a powerful business storytelling plot. In fact it is one of the few known plots that has proven to work over and over again.
One of the best examples of a business that’s used rebirth to ignite sales is Prudential.
Prudential masterfully used the rebirth plot in their “Day One” campaign by presenting retirement as the beginning of a new chapter, not the end of an old one.
The biggest generation in America is retiring—10,000 people every day. This is the story of Linda Gutherie on her Day One, 7/22/11.
The biggest generation in America is retiring—10,000 people every day. This is the story of Mujahid Abdul-Rashid on his Day One, 7/30/11.
Presented by Prudential: Bring Your Challenges.
A clear message communicated via a plot and real life stories we can all relate to.