The Girl Effect was brought to my attention my one of our readers as a great example of a non profit utilizing visual storytelling and animation to tell a powerful story. Watch
Close to 1.5 million views and over 8 thousand likes.
Digging a bit further to find out more about this worthy cause, I quickly learned that The Girl Effect was created by the Nike Foundation in collaboration with the NoVo Foundation, United Nations Foundation and Coalition for Adolescent Girls
According to their website,
The girl effect is a movement. It’s about leveraging the unique potential of adolescent girls to end poverty for themselves, their families, their communities, their countries and the world. It’s about making girls visible and changing their social and economic dynamics by providing them with specific, powerful and relevant resources.
Why this type of storytelling works
- It’s personal: “Hey there, it’s us again.”
- It draws you in: “We have a situation on our hands”.
- It adds urgency: “and the clock is ticking”.
- Instead of regurgitating dry stats and depressing reports to put forth their case, they tell a story.
- It’s light yet powerful. By using animation (instead of real people), they were able to keep the topic light yet very relatable.
- The choice of music as a storytelling aid is genius.
- It’s optimistic. It puts a positive (what if) scenario to the original bleak story.
- It ends with an effective message and rallying cry: 50 Million 12 Year Old Girls in Poverty = 50 Million Solutions.
Not many non profits truly understand how to leverage the power of storytelling to further their cause and spread their message. The Girl Effect nailed it. Nicely done.
Other places to find The Girl Effect