Over the past year or so since the launch of this blog, I touched upon Transmedia Storytelling a few times.
To rec-cap, transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using digital technology.
It involves creating engaging content that touches people’s lives and invites them to participate in the story.
The participation of the audience in the story often leads to the generation of dynamic content that lives beyond the shelf life of one single campaign.
In order to achieve this engagement with the audience, a transmedia story needs to be told via multiple media formats and through content that is suitable for the channel it is being told on.
A successful transmedia story must also have a synchronized brand narrative that runs through the campaigns and ties all the stories together.
Getty Images Explain Further
Recently, Getty Images (Transmedia) produced a stunning infographic that explains transmedia storytelling further.
It’s AR-enabled which allows you to learn more about transmedia storytelling via interactive content, brilliant!
Read about it below and share your thoughts in the comments.