Video is one of the most powerful mediums to tell your brand story. It can bring your brand to life by providing both depth and breadth while helping support your brand narrative.
This inforgraphic produced by Solutions 8 provides essential best practices for new age brand/direct marketers interested in using short form video as an advertising/direct marketing medium.
The most important element before you embark on your video production journey?
Frame your videos like a story (ensure they have a climax and resolution).
Moreover, with the short attention span of today’s consumer, it’s important to keep the length of the video under four minutes –
Most importantly, ensure you have a strong call to action. It should be simple, direct and guide the viewer to what she needs to do next…
Without further ado…