Steve Jobs on the Fundamentals Of Marketing: “Think Different”
I’ve written numerous posts about Apple and regularly refer to them as the brand that truly gets the power of storytelling and its effect on shifting products out the door.
In ... Continue Reading →
If Kodak Re-Launched the Carousel Today…
MadMen Season 6 will soon be upon us. Being a huge fan of the show, I was inspired to write this post.
Remember the tear-jerking Kodak Carousel pitch scene in Season 1? If you ... Continue Reading →
Jack Daniel’s Solidifies Rock & Roll Association with “Legend.”
I’m a massive JD fan.
A while back I “storified” Jack Daniel’s history and also blogged separately about how the brand became the story.
Last week I was ... Continue Reading →
Printing Brands Battle For Storytelling Stake
With TV spots becoming more affordable to smaller brands, there has never been a more important time to tell a story that connects your brand with your audience.
When competition becomes ... Continue Reading →
Art Of Persuasion – Lessons from A Master Brand Storyteller
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George Lois, Leo Burnett and David Ogilvy.
They all shared one talent that made them shine above ... Continue Reading →
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