Cadbury’s Brand Story: A Glass & A Half Full of Joy
A brand that’s not yet featured here on Brand Stories is Cadbury’s.
In its debut today, I’ll start by presenting a bit of background on the infamous chocolate brand ... Continue Reading →
B2B Storytelling: What, Why & How Framework
B2B storytelling attracts more leads. Fact.
Here’s a basic structure to help you tell your business story:
1. What is the story?
Give your audience the facts. Frame it and ... Continue Reading →
Romancing The Skies: The Boeing Clipper Corporate Brand Story
Tomorrow is the 75th anniversary of the first flight of Boeing’s 314 “Queen of the Skies” Clipper.
Credited with influencing today’s Boeing 747, the Clipper ... Continue Reading →
Rolex Dabbles With Storytelling “Icons” Campaign
I was pleasantly surprised to read this update by JWT yesterday on LinkedIn:
“Rolex doesn’t just tell time. It tells history. Check out the new #worldmade global campaign ... Continue Reading →
The Dubai Story – Man’s Ambition Without Limit
On Thursday I was out with some friends on the roof top of the Radisson Hotel in Media City. Gazing up at the skyline, the topic of Dubai came up.
Specifically, how fast it’s ... Continue Reading →
Steve Jobs on the Fundamentals Of Marketing: “Think Different”
I’ve written numerous posts about Apple and regularly refer to them as the brand that truly gets the power of storytelling and its effect on shifting products out the door.
In ... Continue Reading →
Interactive Video: 3 Start-Ups Brand Storytellers Should Consider
If you’ve decided this is the year you kick your content marketing game up a notch and dabble with interactive storytelling, it just might be time to explore the wonderful world ... Continue Reading →
The Incredible Power of a Strong Narrative in Your Content
When you think about the greatest reading experiences you have, what do you remember? Maybe you remember the fully fleshed-out characters. You may also remember the fantastic, unforgettable ... Continue Reading →
If Kodak Re-Launched the Carousel Today…
MadMen Season 6 will soon be upon us. Being a huge fan of the show, I was inspired to write this post.
Remember the tear-jerking Kodak Carousel pitch scene in Season 1? If you ... Continue Reading →
5 Animation Tools To Help Bring Your Brand Story To Life
Unless you’ve been living under a rock, chances are good you’re well aware of the increasing popularity of content marketing and brand storytelling.
While many social media ... Continue Reading →
Jack Daniel’s Solidifies Rock & Roll Association with “Legend.”
I’m a massive JD fan.
A while back I “storified” Jack Daniel’s history and also blogged separately about how the brand became the story.
Last week I was ... Continue Reading →
Storytelling For SMEs: The Elevator Pitch Re-Invented
Storytelling is playing an increasingly important role in SME marketing.
Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ... Continue Reading →
The Role Of Customer Service In Your Brand Story
Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). ... Continue Reading →
Your Transmedia Brand Story Arc Begins With The ‘Why’
I help brands tell their story. I encourage my clients to shout to the world about why they do what they do rather than just about what they do and how they do it.
Why do I do this? ... Continue Reading →
Art Of Persuasion – Lessons from A Master Brand Storyteller
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George Lois, Leo Burnett and David Ogilvy.
They all shared one talent that made them shine above ... Continue Reading →
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