The Role Of Customer Service In Your Brand Story
Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). ... Continue Reading →
The Origin Story Behind Internet Explorer
A few months ago we looked at the Who is Winning The Browser Story Wars. An ever raging war between Google and Microsoft fighting for awareness and users.
We concluded that Google was ... Continue Reading →
Your Transmedia Brand Story Arc Begins With The ‘Why’
I help brands tell their story. I encourage my clients to shout to the world about why they do what they do rather than just about what they do and how they do it.
Why do I do this? ... Continue Reading →
Coca Cola Polar Bears Get A New Age Makeover
Remember this ad?
and this one from 1993?
In line with their new age storytelling strategy Content 2020, Coke have revamped their iconic polar bears and gave them a starring role ... Continue Reading →
Introducing Hemlock – The Busy Unicorn
Brand Stories will be 9 months old this January.
What better way to celebrate this than by breathing life into the unicorn in our logo.
Like any well defined character in all good ... Continue Reading →
A Bitter Sweet Christmas
This is a bitter sweet Christmas for me.
On the one hand, I can’t be with my two kids during this very special time of year. They’re in London with their mom and I’m ... Continue Reading →
Charity Water: The Brand Story That Launched A Global Movement
Some brands are destined for greatness. Charity water is one of them.
According to Scott Harrison (founder):
“The dictionary defines charity as simply the act of giving voluntarily ... Continue Reading →
How Apple Tells Their Product Stories
Ok so you’ve seen them before. You kinda love’um or hate’um. But from the success of sales and the dominance of the mobile market, I’m guessing your absolutely ... Continue Reading →
The Tide Story: Storytelling to Reinforce Market Leadership
Procter and Gamble recently shared a video on Linkedin entitled Tide: The birth of an icon. The story-styled video reinforces Tide’s position as market leader…
From mysterious ... Continue Reading →
The VW Beetle Story: A Lesson in Brand Persona Development
The VW “Lemon” and “Think Small” ads are icons of the late 50s.
Created by Bill Bernbach‘s BBD ad agency, they revolutionized advertising copy and laid ... Continue Reading →
Stakeholder Passion – Brand Story Alignment
A few weeks ago I had the pleasure of meeting Mark Sampson, a brilliant brand strategist and corporate storyteller.
We spent a few hours over a couple of pints (4 each to be precise!) ... Continue Reading →
Stanley Hainsworth: Brand Storytelling Through Product Design
In my new role as CSO of Sandstorm Digital I’m fortunate enough to meet and work with lots of brilliant and inspiring start-up tech entrepreneurs. I help them tell their story.
For ... Continue Reading →
Who Is Winning The Browser Story Wars?
TV is changing, in the last few months I have seen much more dynamic adverts wanting you to participate with browser based games or that of the browser itself.
The big players of search ... Continue Reading →
Future of Package Delivery: The Bufferbox Story
I like Bufferbox. They’ll go far.
Why do I like them? They have an “uncommone sense” approach to problem solving.
Watch.
The Plot
The founders of Bufferbox ... Continue Reading →
Storytelling to Inspire Action: Shaun MacGillivray at TEDxChapmanU
People such as Shaun MacGillivray re-affirm my belief in the power of story. They remind me why I’m so passionate about this subset of marketing; storytelling to inspire action.
Watch.
Shaun ... Continue Reading →
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