Brand Stories - New Age Brand Building http://www.brandstories.net every brand has a story, what's yours? Fri, 24 May 2013 15:31:28 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Rolex Dabbles With Storytelling “Icons” Campaign http://www.brandstories.net/2013/05/24/rolex-dabbles-with-storytelling-icons-campaign/ http://www.brandstories.net/2013/05/24/rolex-dabbles-with-storytelling-icons-campaign/#comments Fri, 24 May 2013 13:18:45 +0000 Omar Kattan http://www.brandstories.net/?p=3864 I was pleasantly surprised to read this update by JWT yesterday on LinkedIn: “Rolex doesn’t just tell time. It tells history. Check out the new #worldmade global campaign celebrating history’s Icons.” Now, I’m not the “Rolex type”, but this campaign peaked my interest. Why?  Rolex is associated with most of my iconic role models.  In this campaign, they remind [...]

Rolex Dabbles With Storytelling “Icons” Campaign is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/05/24/rolex-dabbles-with-storytelling-icons-campaign/feed/ 1 The Dubai Story – Man’s Ambition Without Limit http://www.brandstories.net/2013/05/18/the-dubai-story-ambition-without-limit/ http://www.brandstories.net/2013/05/18/the-dubai-story-ambition-without-limit/#comments Sat, 18 May 2013 08:15:41 +0000 Omar Kattan http://www.brandstories.net/?p=3845 On Thursday I was out with some friends on the roof top of the Radisson Hotel in Media City.  Gazing up at the skyline, the topic of Dubai came up. Specifically, how fast it’s grown from a desert it was, into the vibrant city it is today; 12 years! Having lived here in Dubai for [...]

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]]> http://www.brandstories.net/2013/05/18/the-dubai-story-ambition-without-limit/feed/ 0 Steve Jobs on the Fundamentals Of Marketing: “Think Different” http://www.brandstories.net/2013/05/11/steve-jobs-fundamentals-of-marketing/ http://www.brandstories.net/2013/05/11/steve-jobs-fundamentals-of-marketing/#comments Sat, 11 May 2013 06:40:30 +0000 Omar Kattan http://www.brandstories.net/?p=3819 I’ve written numerous posts about Apple and regularly refer to them as the brand that truly gets the power of storytelling and its effect on shifting products out the door. In a crowded marketplace and a “noisy, complicated world”,  Apple’s success in differentiating itself relies on its mastery of selling you not  just a product, but a feeling [...]

Steve Jobs on the Fundamentals Of Marketing: “Think Different” is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/05/11/steve-jobs-fundamentals-of-marketing/feed/ 0 Interactive Video: 3 Start-Ups Brand Storytellers Should Consider http://www.brandstories.net/2013/04/27/interactive-video-3-start-ups-storytellers-should-consider/ http://www.brandstories.net/2013/04/27/interactive-video-3-start-ups-storytellers-should-consider/#comments Sat, 27 Apr 2013 16:33:51 +0000 Omar Kattan http://www.brandstories.net/?p=3805 If you’ve decided this is the year you kick your content marketing game up a notch and dabble with interactive storytelling, it just might be time to explore the wonderful world of interactive video. While utilizing video as part of your content strategy will earn you kudos with your audience, opting for interactive video will [...]

Interactive Video: 3 Start-Ups Brand Storytellers Should Consider is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/04/27/interactive-video-3-start-ups-storytellers-should-consider/feed/ 0 The Incredible Power of a Strong Narrative in Your Content http://www.brandstories.net/2013/04/13/the-incredible-power-of-a-strong-narrative-in-your-content/ http://www.brandstories.net/2013/04/13/the-incredible-power-of-a-strong-narrative-in-your-content/#comments Sat, 13 Apr 2013 09:28:43 +0000 Omar Kattan http://www.brandstories.net/?p=3792 When you think about the greatest reading experiences you have, what do you remember? Maybe you remember the fully fleshed-out characters. You may also remember the fantastic, unforgettable setting of the story, and the places and sights from the book that felt so real it was as if you were there yourself. Maybe the ending [...]

The Incredible Power of a Strong Narrative in Your Content is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/04/13/the-incredible-power-of-a-strong-narrative-in-your-content/feed/ 1 If Kodak Re-Launched the Carousel Today… http://www.brandstories.net/2013/04/02/if-kodak-re-introduced-the-carousel-today/ http://www.brandstories.net/2013/04/02/if-kodak-re-introduced-the-carousel-today/#comments Tue, 02 Apr 2013 21:25:01 +0000 Omar Kattan http://www.brandstories.net/?p=3769 MadMen Season 6 will soon be upon us.  Being a huge fan of the show, I was inspired to write this post. Remember the tear-jerking Kodak Carousel pitch scene in Season 1?  If you don’t (shame on you!), here’s a reminder… This is what the fictional ad looked like in the show… And, here’s what the original [...]

If Kodak Re-Launched the Carousel Today… is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/04/02/if-kodak-re-introduced-the-carousel-today/feed/ 1 5 Animation Tools To Help Bring Your Brand Story To Life http://www.brandstories.net/2013/03/21/5-animation-tools-to-bring-your-brand-story-to-life/ http://www.brandstories.net/2013/03/21/5-animation-tools-to-bring-your-brand-story-to-life/#comments Thu, 21 Mar 2013 13:04:32 +0000 Omar Kattan http://www.brandstories.net/?p=3748 Unless you’ve been living under a rock, chances are good you’re well aware of the increasing popularity of content marketing and brand storytelling. While many social media experts and content marketers are focusing on written content like blog posts, savvy marketers and brand storytellers are turning to visual content creation in increasing numbers. With options [...]

5 Animation Tools To Help Bring Your Brand Story To Life is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/03/21/5-animation-tools-to-bring-your-brand-story-to-life/feed/ 9 Jack Daniel’s Solidifies Rock & Roll Association with “Legend.” http://www.brandstories.net/2013/03/12/jack-daniels-solidifies-rock-roll-association-legend/ http://www.brandstories.net/2013/03/12/jack-daniels-solidifies-rock-roll-association-legend/#comments Tue, 12 Mar 2013 15:08:15 +0000 Omar Kattan http://www.brandstories.net/?p=3720 I’m a massive JD fan. A while back I “storified” Jack Daniel’s history and also blogged separately about how the brand became the story. Last week I was approached by Tracey Boudine the corporate communications manager at Arnold Worldwide (JD’s agency) who shared with me their latest work/storytelling for the new global Jack Daniel’s campaign “Legend.”. The brand went with [...]

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]]> http://www.brandstories.net/2013/03/12/jack-daniels-solidifies-rock-roll-association-legend/feed/ 1 Storytelling For SMEs: The Elevator Pitch Re-Invented http://www.brandstories.net/2013/03/01/storytelling-for-smes-elevator-pitch-re-invented/ http://www.brandstories.net/2013/03/01/storytelling-for-smes-elevator-pitch-re-invented/#comments Fri, 01 Mar 2013 19:11:59 +0000 Omar Kattan http://www.brandstories.net/?p=3712 Storytelling is playing an increasingly important role in SME marketing. Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling as “the hottest trend in marketing today”; and what works for big business can often be adapted for smaller and medium-sized businesses as well. Your prospect SME customers are hungry for a clear and [...]

Storytelling For SMEs: The Elevator Pitch Re-Invented is a post from: Brand Stories - New Age Brand Building

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]]> http://www.brandstories.net/2013/03/01/storytelling-for-smes-elevator-pitch-re-invented/feed/ 1 The Role Of Customer Service In Your Brand Story http://www.brandstories.net/2013/02/23/the-role-of-customer-service-in-your-brand-story/ http://www.brandstories.net/2013/02/23/the-role-of-customer-service-in-your-brand-story/#comments Sat, 23 Feb 2013 04:15:18 +0000 Omar Kattan http://www.brandstories.net/?p=3698 Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA).  By the end of the call, the businessman had more or less decided to take his business elsewhere. It made me think about a saying from one of my favorite authors, Maya Angelou who [...]

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