Storytelling For SMEs: The Elevator Pitch Re-Invented
Storytelling is playing an increasingly important role in SME marketing.
Recently, Forbes contributor and CEO of Advertising and Marketing agency PJA , Phil Johnson, named storytelling ... Continue Reading →
The Role Of Customer Service In Your Brand Story
Yesterday, while enjoying an espresso at my local coffee shop, I overheard a conversation between a very frustrated businessman and his bank’s customer service advisor (CSA). ... Continue Reading →
The Origin Story Behind Internet Explorer
A few months ago we looked at the Who is Winning The Browser Story Wars. An ever raging war between Google and Microsoft fighting for awareness and users.
We concluded that Google was ... Continue Reading →
Your Transmedia Brand Story Arc Begins With The ‘Why’
I help brands tell their story. I encourage my clients to shout to the world about why they do what they do rather than just about what they do and how they do it.
Why do I do this? ... Continue Reading →
Printing Brands Battle For Storytelling Stake
With TV spots becoming more affordable to smaller brands, there has never been a more important time to tell a story that connects your brand with your audience.
When competition becomes ... Continue Reading →
Art Of Persuasion – Lessons from A Master Brand Storyteller
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George Lois, Leo Burnett and David Ogilvy.
They all shared one talent that made them shine above ... Continue Reading →
Coca Cola Polar Bears Get A New Age Makeover
Remember this ad?
and this one from 1993?
In line with their new age storytelling strategy Content 2020, Coke have revamped their iconic polar bears and gave them a starring role ... Continue Reading →
Paper Passion: When the Product Tells The Story
Happy New Year everyone and welcome to 2013!
Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012.
This particular ... Continue Reading →
Introducing Hemlock – The Busy Unicorn
Brand Stories will be 9 months old this January.
What better way to celebrate this than by breathing life into the unicorn in our logo.
Like any well defined character in all good ... Continue Reading →
A Bitter Sweet Christmas
This is a bitter sweet Christmas for me.
On the one hand, I can’t be with my two kids during this very special time of year. They’re in London with their mom and I’m ... Continue Reading →
Canon’s Project Imagination: Brands as Creative Storytelling Platforms
Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.
The idea was to tell a story from eight photos each chosen ... Continue Reading →
Purina ONE: Because Pet Stories Also Need to Be Told…
Last week, CMI sent around this deck with 58 examples of social media brilliance.
One example that caught my eye… how Purina ONE uses Facebook.
Pet brand Purina ONE tells pet ... Continue Reading →
The Storytelling APE (Book Review)
After his release of Enchantment, Guy’s publisher, could not fill an order of 500 ebook copies of the book.
The customer had a hard and troublesome experience getting these 500 ... Continue Reading →
Charity Water: The Brand Story That Launched A Global Movement
Some brands are destined for greatness. Charity water is one of them.
According to Scott Harrison (founder):
“The dictionary defines charity as simply the act of giving voluntarily ... Continue Reading →
Bear 71: Wildlife [Transmedia] Storytelling From NFB Canada
Here’s a question for you…
If a picture is worth a thousand words and a video worth a million, how many words is an interactive transmedia storytelling experience worth?
The ... Continue Reading →
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