Storytellers on a Mission: Walt Disney’s Living World Program
Walt Disney, leaders in themed entertainment and master storytellers, have embraced the art of Transmedia storytelling — the telling of a story across multiple platforms and formats.
In ... Continue Reading →
Story Worldwide’s Storytelling Matrix
This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth ... Continue Reading →
Grey Poupon: A Story of Class, Sophistication & Good Taste
Remember this ad?
How about this one?
and this?
What do they all have in common?
An underlying brand story of class, sophistication and good taste told ... Continue Reading →
Who Is Winning The Browser Story Wars?
TV is changing, in the last few months I have seen much more dynamic adverts wanting you to participate with browser based games or that of the browser itself.
The big players of search ... Continue Reading →
Branding a City: The Watsonville Story
In preparation for an upcoming pitch I’ve been doing some research around city branding.
How do you put an obscure city on the map?
Ask the folks over at Gerardot & Co. ... Continue Reading →
Women Riders: Harley Davidson as a Storytelling Platform
In a previous post I wrote about the legend that is Harley Davidson. I wrote about how it achieved cult status but also how it’s struggling online. That was back in June.
In ... Continue Reading →
IBM’s CityOne Sim Game: Interactive Storytelling to Engage & Educate
Growing up I loved playing war games. Back then we didn’t have technology to aid our imagination but the experience was there nonetheless. The storyline was whatever we wanted ... Continue Reading →
Logitech’s New Office Stories: Identifiable Characters Sell
I love going to the movies. Some flicks are better than others, the good ones being when I can relate to the characters.
Even with the best script and storyline, if I can’t ... Continue Reading →
ShipServ Pages – The Movie: B2B Storytelling to Fill The Funnel
I’m impressed with Shipserv. They’ve taken it upon themselves to become the go to authority for shipping organisations.
The Background on Shipserv
Shipserve is a B2B e-marketplace ... Continue Reading →
Future of Package Delivery: The Bufferbox Story
I like Bufferbox. They’ll go far.
Why do I like them? They have an “uncommone sense” approach to problem solving.
Watch.
The Plot
The founders of Bufferbox ... Continue Reading →
Storytelling For Effective Corporate Communication
EMC help design, build, and manage flexible, scalable, and secure information infrastructures that intelligently and efficiently store, protect, and manage information.
I love what ... Continue Reading →
The Best Night Ever: A Hair Care Story By You
Earlier this year, Unilever launched their Clear hair care brand in what I consider brilliant use of social TV technology.
In a nutshell, they empowered viewers of a story-styled advert ... Continue Reading →
Storytelling to Inspire Action: Shaun MacGillivray at TEDxChapmanU
People such as Shaun MacGillivray re-affirm my belief in the power of story. They remind me why I’m so passionate about this subset of marketing; storytelling to inspire action.
Watch.
Shaun ... Continue Reading →
The Tequila Avion Story: When Make Believe Meets Reality
I just saw this update on Twitter and had to investigate further. What is Tequila Avion and why haven’t I heard of it before?
Digging further, I knew why. I don’t watch ... Continue Reading →
Sweet Leaf Tea: A Success Story, Bottled.
I’m in love with the Sweet Leaf Brand. I’ve yet to taste a drop of their “homemade goodness in a bottle”, but I’m sure when I do, I won’t be disappointed.
Sweet ... Continue Reading →
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