Johnnie Walker: Taking ‘The Quest’ Narrative Online [TIPS]
Where I come from, Johnnie Walker is the undisputed king of whisky. I practically grew up on it.
Black Label was my beverage of choice. It was at every party, all weddings, births, ... Continue Reading →
Evolution of The Brand Protagonist [1950s - Today]
Growing up I was always fascinated by the larger than life characters in advertising. The most memorable for me was the Marlboro Man. I wanted to be him. It was a different age.
For ... Continue Reading →
A Fairytale Brand Story [FAIL] from FedEx: Enchanted Forest
Fairytales are the ultimate format of storytelling. We all grew up with them and most can relate to them. However, when brands resort to them it can be risky business.
The Enchanted ... Continue Reading →
Launching a News Brand With Immersive Storytelling
France 24 is a news broadcaster that claims to provide a completely honest and non-biased take on the news.
They go “beyond the news” to offer a fresh perspective and thought-provoking ... Continue Reading →
Glen Bell: The Taco Bell Brand Story
I love to read about brands built by remarkable people. Glen Bell, founder of Taco Bell, is as remarkable as they get.
This is the inspirational story of how a man followed his ... Continue Reading →
Adjacent Storytelling from P&G for the 2012 Olympics
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition:
Adjacent storytelling is not about naming your brand. The adjacent ... Continue Reading →
McDonald’s Writer Ad. Storytelling Fail?
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”.
The ad was created by TBWA Madrid and produced by Agosto in an attempt to engage ... Continue Reading →
I Would Run to You – Another Cracking Brand Story From Nike
Nike have done it again. They’re brilliant at telling their brand stories. Love makes people do crazy things. Like run across the country. See how strong running reunites a long ... Continue Reading →
Brand Coke: Master Storytellers Gone Digital
In 2010 Coca-Cola was valued at $67.983 billion dollars and ranked 5th among the world’s most valuable brands.
How does a company that essentially sells sugared water amass such ... Continue Reading →
The Ultimate Brand Story: Launch of the Apple Mac “1984″
On January 22 1984, Steve Jobs (master storyteller) heralded the launch of the Apple Macintosh with a sensational and controversial twist to the traditional 30 second TV spot.
The ... Continue Reading →
Content Marketing: History of Brands As Storytellers
I like this definition of content marketing by Junta42:
Content Marketing: Brands telling stories to attract and retain customers
History of Content Marketing
Content marketing is not ... Continue Reading →
Branding 101: Know What You’re Selling [The @Nike Story]
I love this quote from Andrew Stanton on storytelling:
“Storytelling is knowing that everything you’re saying, from your first sentence to your last, is leading to a single ... Continue Reading →
Every brand has a story, what’s yours?
Every brand has a story, does yours?
I’m passionate about storytelling. I’m even more passionate about brand marketing, hence this site.
This is an intro post around ... Continue Reading →
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