GM’s Classic Storytelling Fail: Not Your Father’s Oldsmobile?
One of the all time classic storytelling fails belongs to General Motors (GM).
Oldsmobile was a classic American car built by GM. It carried traditional American values and a story ... Continue Reading →
Chipotle Sustainable Farming: Storytelling Fail?
Chipotle recently won a Grand Prix for a short animated film that tells a “moving story” about sustainable farming.
Does it work? I didn’t think so.
Watch this clip.
I ... Continue Reading →
Levi Strauss: How An American Classic Lost Its Plot
This is a place holder for one of the most well known brands around, Levi’s.
Check back soon to read about how a brand this big managed to lose the plot, literally, and how they ... Continue Reading →
National Lottery Funding: Does a Storytelling Strategy Work? [FAIL]
I just watched the UK National Lottery’s new storytelling-styled ad aimed at selling more lottery tickets.
I understand their need to ride the Olympics wave, but I’m not ... Continue Reading →
A Fairytale Brand Story [FAIL] from FedEx: Enchanted Forest
Fairytales are the ultimate format of storytelling. We all grew up with them and most can relate to them. However, when brands resort to them it can be risky business.
The Enchanted ... Continue Reading →
McDonald’s Writer Ad. Storytelling Fail?
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”.
The ad was created by TBWA Madrid and produced by Agosto in an attempt to engage ... Continue Reading →
Brand Coke: Master Storytellers Gone Digital
In 2010 Coca-Cola was valued at $67.983 billion dollars and ranked 5th among the world’s most valuable brands.
How does a company that essentially sells sugared water amass such ... Continue Reading →
Recent Comments