Rolex Dabbles With Storytelling “Icons” Campaign
I was pleasantly surprised to read this update by JWT yesterday on LinkedIn:
“Rolex doesn’t just tell time. It tells history. Check out the new #worldmade global campaign ... Continue Reading →
The Dubai Story – Man’s Ambition Without Limit
On Thursday I was out with some friends on the roof top of the Radisson Hotel in Media City. Gazing up at the skyline, the topic of Dubai came up.
Specifically, how fast it’s ... Continue Reading →
Paper Passion: When the Product Tells The Story
Happy New Year everyone and welcome to 2013!
Let’s kick it off with an interesting piece of brand storytelling that came out of the fragrance industry in 2012.
This particular ... Continue Reading →
Canon’s Project Imagination: Brands as Creative Storytelling Platforms
Last year, Canon called upon screen director Ron Howard to create a short film based on eight photos submitted by Canon owners.
The idea was to tell a story from eight photos each chosen ... Continue Reading →
Purina ONE: Because Pet Stories Also Need to Be Told…
Last week, CMI sent around this deck with 58 examples of social media brilliance.
One example that caught my eye… how Purina ONE uses Facebook.
Pet brand Purina ONE tells pet ... Continue Reading →
TOMS: The Story Of A Business With A Conscience
One of my all time favorite brand stories belongs to TOMS.
It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to ... Continue Reading →
Coca-Cola Becomes A Full-Fledged Storyteller
A while back I wrote about Coca Cola’s content strategy and my disappointment in its execution.
I did qualify it by saying:
There is no doubt that Coke have the right mentality ... Continue Reading →
Grey Poupon: A Story of Class, Sophistication & Good Taste
Remember this ad?
How about this one?
and this?
What do they all have in common?
An underlying brand story of class, sophistication and good taste told ... Continue Reading →
Branding a City: The Watsonville Story
In preparation for an upcoming pitch I’ve been doing some research around city branding.
How do you put an obscure city on the map?
Ask the folks over at Gerardot & Co. ... Continue Reading →
Women Riders: Harley Davidson as a Storytelling Platform
In a previous post I wrote about the legend that is Harley Davidson. I wrote about how it achieved cult status but also how it’s struggling online. That was back in June.
In ... Continue Reading →
Logitech’s New Office Stories: Identifiable Characters Sell
I love going to the movies. Some flicks are better than others, the good ones being when I can relate to the characters.
Even with the best script and storyline, if I can’t ... Continue Reading →
ShipServ Pages – The Movie: B2B Storytelling to Fill The Funnel
I’m impressed with Shipserv. They’ve taken it upon themselves to become the go to authority for shipping organisations.
The Background on Shipserv
Shipserve is a B2B e-marketplace ... Continue Reading →
Storytelling For Effective Corporate Communication
EMC help design, build, and manage flexible, scalable, and secure information infrastructures that intelligently and efficiently store, protect, and manage information.
I love what ... Continue Reading →
The Best Night Ever: A Hair Care Story By You
Earlier this year, Unilever launched their Clear hair care brand in what I consider brilliant use of social TV technology.
In a nutshell, they empowered viewers of a story-styled advert ... Continue Reading →
F-Secure’s Brand Journalism: Storytelling at Its Finest
Brand journalism is all the buzz these days.
Companies are scrambling to get onto the storytelling bandwagon, but few understand it and even fewer know how to strategically execute ... Continue Reading →
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