McDonald’s Writer Ad. Storytelling Fail?
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”.
The ad was created by TBWA Madrid and produced by Agosto in an attempt to engage ... Continue Reading →
The Ultimate Brand Story: Launch of the Apple Mac “1984″
On January 22 1984, Steve Jobs (master storyteller) heralded the launch of the Apple Macintosh with a sensational and controversial twist to the traditional 30 second TV spot.
The ... Continue Reading →
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