Art Of Persuasion – Lessons from A Master Brand Storyteller
I’m thankful to be part of an industry that boasts the likes of Bill Bernbach, George Lois, Leo Burnett and David Ogilvy.
They all shared one talent that made them shine above ... Continue Reading →
Adjacent Storytelling from Estrella: The Summercat Ad
Estrella is a Spanish Pilsner with a story to tell. A story of summer love.
The brand launched in the UK in the Spring of 2012 with a cracking 90+ second story-styled ad. The backdrop: ... Continue Reading →
Tales From the Dating Scene: Match.com is Nailing It. Almost.
I love what Match have done with their recent TV ad; the story of real match.com members, Helen and Keith, going on their first date after meeting on the site.
The ad focuses on Helen’s ... Continue Reading →
Truth in Advertising: What’s Your Story?
Sue Unerman, CSO of my previous employer and a woman I highly admire, recently co-wrote a book about truth in advertising.
Tell the Truth (buy it here) was co-written with Jonathan ... Continue Reading →
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