How Apple Tells Their Product Stories
Ok so you’ve seen them before. You kinda love’um or hate’um. But from the success of sales and the dominance of the mobile market, I’m guessing your absolutely ... Continue Reading →
The Ultimate Brand Story: Launch of the Apple Mac “1984″
On January 22 1984, Steve Jobs (master storyteller) heralded the launch of the Apple Macintosh with a sensational and controversial twist to the traditional 30 second TV spot.
The ... Continue Reading →
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