You may have noticed the significance Apple places on storytelling. It is something we have explored in depth in previous posts such as How Apple Tell Their Product
Ok so you’ve seen them before. You kinda love’um or hate’um. But from the success of sales and the dominance of the mobile market, I’m guessing your absolutely
On January 22 1984, Steve Jobs (master storyteller) heralded the launch of the Apple Macintosh with a sensational and controversial twist to the traditional 30 second TV spot.