Adjacent Storytelling from P&G for the 2012 Olympics
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition:
Adjacent storytelling is not about naming your brand. The adjacent ... Continue Reading →
McDonald’s Writer Ad. Storytelling Fail?
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”.
The ad was created by TBWA Madrid and produced by Agosto in an attempt to engage ... Continue Reading →
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