TOMS: The Story Of A Business With A Conscience
One of my all time favorite brand stories belongs to TOMS.
It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to ... Continue Reading →
The VW Beetle Story: A Lesson in Brand Persona Development
The VW “Lemon” and “Think Small” ads are icons of the late 50s.
Created by Bill Bernbach‘s BBD ad agency, they revolutionized advertising copy and laid ... Continue Reading →
The Tequila Avion Story: When Make Believe Meets Reality
I just saw this update on Twitter and had to investigate further. What is Tequila Avion and why haven’t I heard of it before?
Digging further, I knew why. I don’t watch ... Continue Reading →
GM’s Classic Storytelling Fail: Not Your Father’s Oldsmobile?
One of the all time classic storytelling fails belongs to General Motors (GM).
Oldsmobile was a classic American car built by GM. It carried traditional American values and a story ... Continue Reading →
Levi Strauss: How An American Classic Lost Its Plot
This is a place holder for one of the most well known brands around, Levi’s.
Check back soon to read about how a brand this big managed to lose the plot, literally, and how they ... Continue Reading →
Tales From the Dating Scene: Match.com is Nailing It. Almost.
I love what Match have done with their recent TV ad; the story of real match.com members, Helen and Keith, going on their first date after meeting on the site.
The ad focuses on Helen’s ... Continue Reading →
Truth in Advertising: What’s Your Story?
Sue Unerman, CSO of my previous employer and a woman I highly admire, recently co-wrote a book about truth in advertising.
Tell the Truth (buy it here) was co-written with Jonathan ... Continue Reading →
Gin and Stories Anyone? Bombay Sapphire Embraces UGC [TIPS]
I was recently followed by @ImaginationSRS on Twitter. Out of interest, I checked out their profile and found that it was the handle for a Bombay Sapphire campaign.
Why would a ... Continue Reading →
McDonald’s Writer Ad. Storytelling Fail?
McDonald’s recently commissioned a story-styled 90 second spot entitled “Writer”.
The ad was created by TBWA Madrid and produced by Agosto in an attempt to engage ... Continue Reading →
I Would Run to You – Another Cracking Brand Story From Nike
Nike have done it again. They’re brilliant at telling their brand stories. Love makes people do crazy things. Like run across the country. See how strong running reunites a long ... Continue Reading →
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