IBM’s CityOne Sim Game: Interactive Storytelling to Engage & Educate
Growing up I loved playing war games. Back then we didn’t have technology to aid our imagination but the experience was there nonetheless. The storyline was whatever we wanted ... Continue Reading →
The Harley-Davidson Story: How A Motorcycle Brand Achieved Cult Status
I don’t ride, but I’m a huge fan of Harley-Davidson.
My interest in H-D stems purely from my work in advertising. That doesn’t mean I’m less of a fan, it just ... Continue Reading →
Brand Coke: Master Storytellers Gone Digital
In 2010 Coca-Cola was valued at $67.983 billion dollars and ranked 5th among the world’s most valuable brands.
How does a company that essentially sells sugared water amass such ... Continue Reading →
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