TOMS: The Story Of A Business With A Conscience
One of my all time favorite brand stories belongs to TOMS.
It’s the story of a man who had an altruistic vision born out of the need to contribute practical solutions to ... Continue Reading →
IBM’s CityOne Sim Game: Interactive Storytelling to Engage & Educate
Growing up I loved playing war games. Back then we didn’t have technology to aid our imagination but the experience was there nonetheless. The storyline was whatever we wanted ... Continue Reading →
Truth in Advertising: What’s Your Story?
Sue Unerman, CSO of my previous employer and a woman I highly admire, recently co-wrote a book about truth in advertising.
Tell the Truth (buy it here) was co-written with Jonathan ... Continue Reading →
I Would Run to You – Another Cracking Brand Story From Nike
Nike have done it again. They’re brilliant at telling their brand stories. Love makes people do crazy things. Like run across the country. See how strong running reunites a long ... Continue Reading →
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