Gin and Stories Anyone? Bombay Sapphire Embraces UGC [TIPS]
I was recently followed by @ImaginationSRS on Twitter. Out of interest, I checked out their profile and found that it was the handle for a Bombay Sapphire campaign.
Why would a ... Continue Reading →
More Brilliant Adjacent Stories from P&G: ‘Here’s to Dad’
Gillette’s “Here’s to Dad” commercial got my attention this fathers day weekend.
As a proud father to a 7 year old boy and a 12 year old girl, the ad moved ... Continue Reading →
The Harley-Davidson Story: How A Motorcycle Brand Achieved Cult Status
I don’t ride, but I’m a huge fan of Harley-Davidson.
My interest in H-D stems purely from my work in advertising. That doesn’t mean I’m less of a fan, it just ... Continue Reading →
Brand Coke: Master Storytellers Gone Digital
In 2010 Coca-Cola was valued at $67.983 billion dollars and ranked 5th among the world’s most valuable brands.
How does a company that essentially sells sugared water amass such ... Continue Reading →
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