More Brilliant Adjacent Stories from P&G: ‘Here’s to Dad’
Gillette’s “Here’s to Dad” commercial got my attention this fathers day weekend.
As a proud father to a 7 year old boy and a 12 year old girl, the ad moved ... Continue Reading →
Adjacent Storytelling from P&G for the 2012 Olympics
Are you familiar with the concept of “adjacent storytelling”? Gavin Heaton is spot on with his definition:
Adjacent storytelling is not about naming your brand. The adjacent ... Continue Reading →
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